The box office run of Akhanda 2 has slowed down significantly after an encouraging start. The film is witnessing dull collections over the weekends, with occupancy levels dropping sharply, especially in multiplexes.
While single screens are still pulling in some footfalls, the overall trend indicates that the film is nearing the end of its theatrical run.
Trade circles suggest that the lack of repeat audiences and strong buzz have affected its momentum. With the big-screen journey almost wrapped up, all attention has now shifted to its OTT release.
Netflix has bagged the digital streaming rights, and fans are eagerly waiting to catch the film online. The OTT premiere is expected to give Akhanda 2 a fresh lease of life among home audiences.
Akhanda 2 has witnessed a major slowdown during the weekdays, with theatre occupancy reportedly falling below the 50 percent mark.
After opening to decent numbers and enjoying a strong initial run, the film has struggled to maintain momentum as the days passed.
Trade analysts note that the drop has been sharp, especially in urban centres. The situation is expected to get tougher with big releases like Avatar 3 hitting theatres today.
While the film started well, it failed to sustain the same level of interest in the later days. The coming week will be crucial in deciding its overall box office fate.
